Developing Innovative Marketing Strategies & Plan
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Development of Targeted market segmentation. |
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Development of Targeted Customer segmentation. |
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Market Development Plan. |
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Distribution Channel Development & Management. |
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Direct Selling Strategies. |
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Collaboration Methodology. |
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Sales Plan Development & Progress Update. |
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Customer Base Development and Maintenance. |
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New Product Introduction Plan. |
Market Development
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Catalogues – Collaborate with the Channel. | |
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ntensive & Large Scale Mobile Exhibition Road Shows to cover all. | |
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major universities and industrial customers. |
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Sponsorship of Fixed Showroom at key academic institutions. |
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Subject Specific Showroom at Municipal libraries. |
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Attending major Book Fairs and Exhibitions. |
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Selective Advertisement at major academic journals. |
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On-site Seminars. | |
Marketing Execution
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Introduction of Products to university libraries through direct mailing, personal visits and seminars |
| through collaboration with distributors | |
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Introduction of Products to local library suppliers / book importers / International library suppliers |
| through personal visits | |
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Selected special promotions at universities, such as book exhibition with local library suppliers / book |
| importers. | |
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Offer special / additional discount or returnable basis for exhibition orders during the introductory stage. |
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Attend local major book exhibitions on a selective basis. |
